A QR Code, or quick response Code, is a Code that is quickly readable by a mobile device (hence the word “quick” in the name). Using a combination of spacing as a type of Matrix Barcode (a 2-D Barcode), when a QR Code is scanned, it conveys a wide multitude of information. QR Codes have a wide range of uses across all types of industries such as retail, marketing, and logistics.

As a seller, you may have a great shop with nice products and excellent service but no one knows about it.

Sometimes, it can be difficult to get people to go to unfamiliar places as they may not have time for that. The main goal of a storefront is to tell passers-by about you and the products you sell. Placing a QR code on your storefront will allow passers-by to shop even when your physical store is closed - scanning the code using a QR code scanner app will take the user directly to your product or payment page, making it easy for customers to order your products.

Improve your offline advert campaign conversion

Let's assume as part of your marketing campaign, you published an advert in a newspaper or handed out flyers to your customers. Those that view your advert or collected your flyer now need to remember the address and find some time to visit your store. But the problem is - most purchases are spontaneous so a lot of people won’t go to the other part of the city because of a product they saw in a flyer.

Adding a QR code with a link to your website home page or product page in your flyers and other printed marketing materials will allow potential customers to buy your products instantly as soon as they see your advert! After scanning the code the customer lands on your online store checkout page.

Increase repeat sales

Adding a gift certificate with a QR code to every purchase can significantly increase the number of repeat purchases - invite customers to promo sales, share a discount coupon for their next order or invite them to join a loyalty program.

Offer in-store self-service

QR codes can improve the shopping experience in your physical store, reduce labor costs and make shopping interactive and fun. Your customers can purchase products using QR codes without waiting to pay at the cashier's desk.

Enhance customer dining experience

QR codes can do wonders when placed on restaurant business tables! Customers will be able to scan the code to see the menu, place an order or share info on social media to get a discount.

There are so many other ways you can grow your business using QR code so if QR codes aren’t a part of your current marketing strategy, now will be a good time to dive in. Use QR codes to generate customer interest, drive traffic, and increase sales via print, online, or email.

Invotide's new QR code generator lets you enter any web URL, phone number, SMS, Whatsapp message or plain text. With a single click, our tool creates a QR code that you can use anywhere you’d like. You can generate QR codes and save it in PNG, JPG or PDF file format. Open the link below to learn about to generate QR codes from your store admin panel.


We're exciting to have you try the new QR code sales channel and hope you get the most value from using it in your marketing campaign. Feel free to contact us if you've any question by sending email to support@invotide.com or submit a support ticket through your client account.

Wednesday, March 24, 2021

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